Good afternoon,

I received a request from a client who is interested in exploring the idea of creating a dedicated Facebook page for their Mortgage team. I was able to pause the conversation for now by letting them know I’d like to conduct some research before proceeding with a more in-depth discussion.

I’ve worked with this particular bank for over six years and have a solid understanding of their capabilities. Based on that experience, I’m fairly certain they would struggle to maintain a consistent content schedule for a separate Facebook page. As a compromise, I suggested a potential starting point: launching a “Mortgage Monday” series beginning in July. If they are able to supply enough content to sustain weekly posts for at least three months, it would demonstrate their capacity to manage an ongoing presence.

In the meantime, I committed to researching whether other financial institutions maintain Facebook pages specifically for their Mortgage teams. With that in mind, I would greatly appreciate your input:

• Does your financial institution have a standalone Facebook page for your Mortgage team?

• Have you ever had one in the past? If so, and it has since been deactivated, could you share the reasoning behind that decision?

• If you are open to sharing, I would be grateful for links to any current Mortgage-specific pages your team maintains.

Initial research suggests that engagement levels for such pages are quite low—averaging just 1–2 interactions per post—which reinforces my hesitation. However, I’m very interested in hearing your experiences and perspectives.

Thank you in advance for your time and insights.